Sahel Sounds presents "Music from Saharan WhatsApp"
The Sahel region of northwestern Africa, spans several countries including: Mauritania, Mali, and Niger, and includes dozens of languages and dialects. This region produces some of my favorite music in the world (browse my posts tagged “Tuareg”). And one of my favorite labels putting out some of my favorite music is Sahel Sounds.
Pitchfork says that at least part of the reason label owner Christopher Kirkley chose to work in the Sahel region was “in part because it was so hard to find English-language information about it.” The label’s website says:
“We work directly with artists that we represent and aim to have input and control over artistic endeavors. All profits are shared 50/50. We’re committed to using culture as a means of communication, helping our artists build careers, and listening to good music.”
Preview the trailer for 2016 German trailer about the label (which is available to watch at Amazon Prime):
In 2010, the label put out the terrific and fascinating Music From Saharan Cellphones compilation. The compilation’s Bandcamp page provides some context:
“Music from Saharan cellphones is a compilation of music collected from memory cards of cellular phones in the Saharan desert.
In much of West Africa, cellphones are are used as all purpose multimedia devices. In lieu of personal computers and high speed internet, the knockoff cellphones house portable music collections, playback songs on tinny built in speakers, and swap files in a very literal peer to peer Bluetooth wireless transfer.”
The compilation not only helped highlight music from the region but was, for many, the first exposure to Tuareg guitar wizard Mdou Moctar, whose album Ilana (The Creator) was one of my favorites of 2019. Now, 10 years later, the label presents the follow-up to the ground-breaking compilation, Music from Saharan WhatsApp.
“For the year of 2020, Sahel Sounds presents "Music from Saharan WhatsApp." Every month, we'll be releasing an EP from a musical group in the Sahel. Every album will be recorded on a cellphone, and transmitted over WhatsApp, and uploaded to Bandcamp - where it will live for one month only. Available for pay as you want, 100% of the sales will go directly to the artist or group. After one month, the album will be replaced by another one, until the end of the year.”
The label profiles the first installment at the Bandcamp page:
“This month's release comes from Agadez guitar band, Etran de L'Aïr. Translated to "Star's of Agadez," Etran is one of the longest running wedding bands in a city renowned for guitar. Constantly playing in the outdoor weddings, both in the city and the surrounding countryside, Etran play exhaustive concerts, late into the night. Even for a guitar band, they push the instrument to the extreme, with three guitars playing simultaneously, soloing over one another, creating a dreamy cacophony of sound. This session was recorded at night in their home in Abala, just outside the center of Agadez. "We invited friends over to the home, for encouragement," says Moussa "Abindi" Ibra. "But we asked them not to make too much noise, for the sake of the recording."
Preview the first EP here: