You may or may not know (and it’s honestly OK either way) that I am part of something known as the Habañero Collective.
What is the Habañero Collective, you might ask? Well, that’s still open for discussion. It began as the “Habañero Hour,” a podcast I did with one of my best friends, Mark, in which we explored, questioned and challenged the idea of “Christian music” in all its forms.
When my family and I moved back to AZ in 2008, the Habañero Hour evolved from just being a podcast to actually hosting concerts. I don’t know what it’s like where you live. And I don’t know if you love music like we do. But where we live, the “West Valley” of Phoenix (which is itself being redefined by Surprise, Vistancia, etc.), there is no quality live music. There just aren’t any cool clubs. At the risk of sounding like a hipster complainer (too late for that, though, right?!), we are literally surrounded by malls, strip-malls and wanna-be malls. Everything is the same. We have to drive to the other side of town (I know, “American Problems,” right?) to see quality live music.
My first reaction to such an obvious injustice is to blog about it. But that’s not quite enough, is it? So my friend Mark started us on the journey of hosting concerts in our homes. This grew up into a very fun, very challenging, very rewarding season of hosting concerts in homes in the West Valley. We’ve met some great people and had some life-long remembered musical moments. But as we began to host more concerts and connect with people, we began to feel that we had said everything we needed to say with the podcast. So we changed our name/identity/branding to “Habañero Collective.”
We created a Tumblr page (which curiously has become our largest “online footprint” so far) to act as an online “paper-weight,” holding our place online, until we figured out what do to next. But, at the same time, we started developing relationships with amazing songwriters and we realized that we wanted this to be something more. Something that grew through the sidewalk cracks of suburban culture. Like a weed that’s strangely interesting enough that you don’t pull it.
As we’ve found ourselves in this transitional phase, Mark took the lead in updating our look, and I am so thankful he did. We have a new logo, which means, watch for limited release Habañero Collective merchandise soon.
I’m not kidding.
Buy our stuff (please).
Oh, and by the way, what do you think of our new branding? We’d love your feedback.
In the meantime: